Job Description

• As part of the CCM&B team the Customer Strategy Activation Manager is responsible for the implementation (activation) of a customer strategy and data framework, in coordination with opportunities and insights generated via the Strategic Planning and Customer Insight teams within CCM&B. Manage customer engagement framework (how, when & what) that sets out governance and best-practice guidelines around all marketing personalisation (ie: campaigns, messaging, offers, guidance, and recommendations) and drive adoption of strategic customer automation programs (acquisition/growth and retention) definitions. Responsible for delivering customer and data capabilities that will inform better marketing activity and customer communication by driving the utilization of segments and audiences from the Marketing Data Platform (CDP) through to activation across all marketing channels. Contributor to help ongoing Marketing Data Platform (CDP) development with new segments, audiences and flags. Responsible for driving activation of personalisation programs in line with CCM&B customer and data activation strategy informing segments and content i.e. products/offers that can be pushed across marketing communication. Translator and a catalyst between the data team and the execution teams by working with MMCs, CCMB and stakeholders across business units to help adopt a customer centric and data informed approach to marketing.

Qualifications & Experience

• Marketing & Media Communication.Other : 8+ Years
• Degree or Honours (12+3 or equivalent) :
• Degree in Marketing or Communications. Qualification in Marketing preferred Experience in a senior marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues. Experience in an Airline / Travel industry is preferable. Experienced in personalisation, database marketing techniques and CRM platforms. Must be customer centric and focused, pragmatic and commercially astute to manage new communications which may cut across existing, historical activities.

Salary & Benefits

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers

Skills Required

• Marketing