Responsible for supporting the Customer Strategy & Retention team in the implementation of a global customer lifecycle & communication framework. Develop customer relationships and increase the overall customer lifetime value, and support in the development, coordination and delivery of digital customer communications which are event and lifecycle based, with a focus on automation and triggered communication. Facilitate the implementation of customer data into the defined communications, along customer lifecycle stages and sub-stages. Collaboratively identify key events and opportunities to create automated, trigger based communications relevant for audience segments based on lifecycle stages.
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