Manages the planning and execution of Digital Direct activities within the assigned Region. Takes a leading role in positioning QR.com as the customer's preferred booking channel by ensuring relevant products and functionalities are available / sellable on the website and/ or mobile apps. Ensures long term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry.
Research, identify and implement new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel.
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