Job Detail

Digital Direct Manager - South East Asia and Indian Subcontinent - Qatar Airways

Date Posted:Apr 04, 2022

Job Detail

  • Location:
    Singapore, Singapore, Singapore
  • Company:
  • Type:
    Full Time
  • Career Level:
    Mid-Senior level
  • Experience:
    6 Year
  • Gender:
    No Preference
  • Degree:
    Graduate
  • Apply Before:
    Apr 09, 2022

Job Description

Manages the planning and execution of Digital Direct activities within the assigned Region. Takes a leading role in positioning QR.com as the customer's preferred booking channel by ensuring relevant products and functionalities are available / sellable on the website and/ or mobile apps. Ensures long term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry.

Research, identify and implement new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel.

Accountabilities

  • Support and implement the Regional Digital Direct Strategy for the assigned region by providing regionalized inputs and insights to ensure relevance to the market context.
  • Work with Manager Digital and Marketing and Regional team to develop a Digital Direct only campaign strategy aimed at serving preferential content, fares, products and features to make QR.com and mobile the customers' preferred booking channel.
  • Monitors closely the day to day Digital Direct operations of the team, ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office.
  • Design, and develop product positioning and messaging for new and current products that differentiate QR.com in terms of price, quality and specific focus markets. Manage the full portfolio of products and defines the advertising channels, exclusive deals, preferential inventory in cooperation with Revenue Management.
  • Monitors the daily operational processes and procedures of Digital Direct and working with the Regional Digital Marketing teams to ensure that all campaigns / activities that are planned are aimed at driving sales to QR.com.
  • Continuously identifying new trends and opportunities to implement for QR.com, promote the direct online experience for our customers and achieve recognition as one of the leading direct travel proposition at Regional level.
  • Identify and implement leisure and Corporate CUG's via new partnerships, aiming at increasing online revenue through Digital Channels.
  • Keeps abreast with the latest products and technologies available in the travel industry and suggest implementation of new features, enhancements, products and content, especially on the mobile app, aimed at providing a differentiated unique experience and generating incremental direct revenue for the Region.
  • Develop and cascade best practices of Digital Direct processes with various stakeholders (in assigned Region)
  • Perform other Department duties related as directed by the Head of the Department.

Qualifications

  • Bachelors Degree with Minimum 6 years on the job related experience
  • Experience in corporate business acquisition, partnerships and Loyalty Marketing is required 
  • Strategic thinking
  • In depth knowledge of all digital channels and sub-channels 
  • Expertise in Acquisition, Conversion and Retention techniques 

Skills Required

Job is expired

Company Overview

Doha, Doha, Qatar

Qatar Airways is the national airline of the State of Qatar. Based in Doha, the Airline’s trendsetting on-board product focuses on: comfort, fine cuisine, the latest in-flight audio & video entertainment, award-winning service and a modern... Read More

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