Job Description

To support the implementation of the Loyalty & Partnerships strategy, with specific focus on owned digital channels customer experience and content. This role will be responsible for taking our customer experiences to a new level in existing digital touchpoints, whilst helping design and build omni-channel experiences.

Accountabilities

• Support the development of the programme strategy, with dedicated focus on channel innovation and evolution based on member, partner and programme needs. 
• Owning the programme content and working with Marketing, Social and Platform Management on content creation, design and implementation into account all owned, paid & earned digital channels
• Drive forward all Etihad Guest customer facing digital assets to be best in class; continually optimising and enhancing best practices and market-leading trends. Ensure maximum cohesion across Etihad Airways Group when it comes to touchpoints, data, content, social and digital marketing to identify opportunities and efficiencies.
• Use insights gained from analytics, sales reports, web analytics, member research, key stakeholder input and industry best practice to drive ongoing optimisation that achieves programme objectives.
• Manage day-to-day relationships with external agencies and development teams, as well as build strong relationships with internal stakeholders for consideration and inclusion across wider Etihad Airways Group channels.
• Maintain a report on competitors’ promotions, monitor industry trends and ensure distribution of the information to internal stakeholders.

Education & Experience

• Bachelor's degree in a related field from an accredited college/university and/or relevant professional experience
• 3+ years relevant work experience in digital

Skills Required

• Management