Job Description

We’re looking for a results-focused individual with a passion for driving digital sales to join our team in US as we seek to further grow and develop our online sales performance at an exciting and challenging time in our industry.  As Digital Sales Officer you will generate revenue from digital sales by developing and executing the digital sales plans and performing towards defined KPIs to meet revenue targets for the region/markets. Work in the fast-paced environment of e-commerce, and stay on top of trends and new technology.

Accountabilities

• Assist the Digital Sales Manager West Region in developing digital sales strategy & actions for assigned markets, proposing and managing activities to drive flight and ancillary revenue generation through etihad.com (ey.com) sites.
• Identify new opportunities to grow the direct sales channel including, but not limited to, tactical sales campaigns, pricing initiatives, partner and/or closed user group offers.
• Initiate & manage activity with multiple stakeholders, managing and supporting all elements of the activity including relationships with internal/external parties as required.
• Regularly monitor sales campaign performance, sales KPIs and dashboards (based on revenues and targets) to identify areas of improvement, new initiatives and propose corrective actions.
• Ensure etihad.com websites for assigned region/markets (local language and English language) are refreshed with updated offer, policy and pricing content at all times, including preparing all-inclusive fare documents to brief internal Online Fares team for website fare displays.
• Work with Marketing teams to ensure etihad.com sales activity is supported appropriately (e.g. onsite content, SEO/SEM, social media marketing, email & affiliate marketing, digital display, other media)
• Co-ordinate with the Digital Transformation teams to provide local insights for assigned markets/region to ensure ongoing changes, new developments and improvements to Etihad website, mobile and app meet local market requirements and legal/consumer best practice.  
• Understand online travel agent business models and key drivers to success within this sales channel. Liaise with local teams/OTA leads to ensure both distribution channels are working in complement to achieve sales targets.
• Keep up-to-date with latest e-commerce industry trends, online payment options and other digital developments, working with Digital Sales Manager West Region to advise internal teams on changes/opportunities prompted by these changes.

Education & Experience

• Minimum Diploma (2 years or more).
• Minimum of 2-3 years of experience within relevant field (Digital agency, OTA, e-commerce B2C).
• Ideally with airline industry background, if not at least with travel industry.
• Must be a self -starter who can prove an ability to operate in a challenging environment and with multi-cultural teams.
• Adobe and/or Google Analytics capabilities are essential

Skills Required

• Sales