Job Detail

Manager - Digital Marketing Spicejet - SpiceJet

Date Posted:Jul 21, 2022

Job Detail

  • Location:
    Gurgaon, Haryana, India
  • Company:
  • Type:
    Full Time
  • Career Level:
    Mid-Senior level
  • Experience:
    5 Year
  • Gender:
    No Preference
  • Degree:
    Graduate
  • Apply Before:
    Sep 22, 2022

Job Description

This person would be responsible for managing the digital marketing tools & assets for the SpiceClub program, with primary focus on member acquisition, activation, retention and growth. Coordinate with internal stakeholders to develop ideas for promos and campaigns for different customer segments. There should be a basic hands-on experience with UI/UX & the ability to think through the customers online journey & the ways to make it better. Creative bent & ability to manage inter departmental relationship is necessary.

Roles and Responsibilities

  • Develop and execute new product and partner launch strategy and subsequently plan campaigns to achieve business targets in alignment with Partnerships and Alliances team
  • Responsible for creative content development across media formats (pictorial, text, animated, video etc.) for all campaigns incl. e-mail/SMS/push notifications as well as campaigns on SpiceClub digital assets and social media
  • Product training documents, toolkits and other support material required for internal teams
  • Rules-based audio campaigns on call-centre IVRs
  • Campaign-specific scripts, targeting and training for call-centre team
  • Digital and social media campaign performance evaluation
  • SpiceClub digital and social media assets state-of-health and customer engagement metrics
  • Business impact of marketing efforts incl. lead generation, conversion, revenue
  • ROI assessment of marketing spends and campaigns
  • Develop and share dashboard of reports to objectively assess the impact of marketing initiatives and monitor brand health

Desired Candidate Profile

  • 5+ years of experience, preferably from the agency side
  • Prior experience of managing social media handles & running paid campaigns
  • Excellent communication skills for both oral & written English
  • Hands on with presentation, MS Excel, MS Power Point
  • Knack of getting things done through different stakeholders, amongst other priorities

Skills Required

Job is expired

Company Overview

Gurgaon, Haryana, India

SpiceJet’s mission is to become India’s preferred low-cost airline, delivering the lowest air fares with the highest customer value, to price sensitive customers.We hope to fulfill everyone’s dream of flying! With India's economic... Read More

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