Job Description

The purpose of this role is to serve as the Marketing Team’s primary media analyst, in order to give detailed and actionable insight into the performance and effectivity of marketing activities.

Accountabilities

• Work closely with agency partners and internal teams to combine media measurement, analytics, first-, second- and third-party data to to give detailed and actionable insight into the performance and effectivity of marketing activities.
• Develop data-driven models to benefit marketing decision-making with particular focus on predictive analysis to identify and prioritise immediate opportunities for marketing managers and influence allocation of marketing budget.
• Manage and continually improve online and offline signals to enhance the sophistication of audience and optimisation strategies, including but not limited to best practice integrations across all media buying and measurement platforms, server-side integrations, user matching solutions, CRM integrations and integration of offline datasets.
• Organise and visualise real-time datasets in meaningful ways to benefit stakeholders of all levels, providing data-driven insights and learnings to marketing managers on specific campaigns, as well as using data to "tell the story" of diverse marketing activities to senior management and executives.
• Work closely with Communications Audit team to ensure appropriate measures are in place for evaluating guest communications standards.

Education & Experience

• Bachelor degree required
• 3-5 years of experience in Marketing and/or Data analysis 
• Must have analyst proficiency in all major platforms through which media is delivered and performance is measured  (Google Marketing Platform, Adobe Marketing Suite, Facebook and other social platforms etc.)
• Must have excellent knowledge of all necessary data retrieval, analysis and visualisation tools as required for the role, such as Google BigQuery, marketing APIs etc.
• Must be familiar with the digital media ecosystem and the relationship between different media channels, in particular an understanding of current industry issues, measurement complexity and the strengths and weaknesses of different attribution models, identity solutions and walled gardens.

Skills Required

• Marketing