Job Description

Synopsis

Let your career take off with the World’s Leading Airline, Etihad Airways. Work in the forefront of the aviation industry, with the airline that has reimagined the flying experience through its pioneering products and services. This is a great position to join the network planning function, which is
If you would like to be involved in the beginning of a true transformational journey, now is the time to join our Revenue division and help shape our Digital & eCommerce function. We are looking for a Senior Manager to head up our newly created Digital Acquisition department. In this role you will establish the Digital Acquisition Strategy optimizing media investment budget and correct channel mix maximizing return on investment.

As the Etihad Digital Acquisition Lead you will define and deliver a Digital Channel media strategy mix focusing on Organic and direct channels. It will define and deliver SEM Performance Investment Targets and Budget completion. It will build, assess, Improve and reiterate constantly an optimized media buying model.

The position requires a thought leader to build innovative solutions to achieve Etihad digital acquisition strategy, a high-performance environment, and a culture committed to revenue growth.

Accountabilities

• Development of customer acquisition and retention strategy across all aspects of online marketing including PPC, SEO, paid social, and display banner media campaigns
• Development of systems and processes to provide operational consistency
• Management of all digital campaign set-up across core digital performance channels
• Management of team to drive campaign performance and delivering accurate pacing and KPI goals.
• Delivering annual channel forecasts 
• Identifying & delivering opportunities for revenue growth through all digital channels including mobile, VOD and programmatic display
• Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation
• Experience of managing third-party agencies to help deliver digital success
• Identifying & delivering new opportunities and innovations

Education & Experience

• Minimum 8 years experience working across multiple digital media assets (SEM, SEO, eCommerce, Social etc,) for globally recognized consumer brands
• Management experience managing multiple digital media asset teams
• Strategic experience in a fast-paced digital or agency environment
• Previous experience in managing a team and third-party agencies
• Experience in a comparable role where you are coordinating activity across all digital marketing channels and will have a good track record of delivering ROI on digital marketing spend
• Preferred knowledge, or evidenced interest in digital technology
• Google Analytics/Adwords/SEM Rush
• Effective planning, organisational and time management skills
• Strong communication and influencing skills

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

Skills Required

• Communication
• Management