United's Digital Technology team designs, develops, and maintains massively scaling technology solutions brought to life with innovative architectures, data analytics, and digital solutions.
Our Values: At United Airlines, we believe that inclusion propels innovation and is the foundation of all that we do. Our Shared Purpose: "Connecting people. Uniting the world." drives us to be the best airline for our employees, customers, and everyone we serve, and we can only do that with a truly diverse and inclusive workforce. Our team spans the globe and is made up of diverse individuals all working together with cutting-edge technology to build the best airline in the history of aviation.
With multiple employee-run "Business Resource Group" communities and world-class benefits like health insurance, parental leave, and space available travel, United is truly a one-of-a-kind place to work that will make you feel welcome and accepted. Come join our team and help us make a positive impact on the world.
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights..
Assist in campaign planning, targeting and audience identification; measure campaign results and performance using data analysis
Gather and organize data from various sources using SQL/ Python/ R; continuously develop and demonstrate improved analysis methodologies
Create content for and deliver presentations to United leadership and external stakeholders
Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
Create, modify and automate reports and dashboards – take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
Required
Preferred
Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT