Job Description

Educational Qualifications

• A bachelor’s degree in any discipline with 6 years of relevant experience, preferably in airline related communication, advertising agency or in-house creative department
• Or, a college diploma in any discipline with 8 years of relevant experience

Skills/Knowledge

- Proficiency in MS Office
- Proficiency in English and Arabic
- Proven copywriting experience
- A strong portfolio of previous work
- Basic understanding of design software and technologies (Adobe Creative Cloud: InDesign, Illustrator, Dreamweaver, Photoshop)
- A good eye for aesthetics and detail
- Excellent communication skills
- Ability to work methodically and meet deadlines

Job Description

Content Development & Copywriting

• Conceptualize and craft compelling copy for a wide range of print collateral, including but not limited to:

o Newsletters

o Marketing brochures

o Trade flyers

o Sales aids

o Newspaper ads

o Magazine features/editorials

o Signage

o Presentations (PowerPoint)

o Corporate messages (speeches, talking points)

o Annual reports

• Develop writing style guides and corporate vocabulary
• Ensure brand consistency across print content to align with Oman Air’s vision, mission, and purpose
• Prioritize and manage multiple content projects within specifications and budget
• Monitor, track, and document content briefs and requirements
• Maintain library/archive of official and approved content and brand assets
• Liaise with business units to identify writing needs
• Collaborate with internal stakeholders to create concepts, brand and marketing collateral, and country-specific content for outstations
• Review, edit and proofread for errors and brand consistency
• Conceptualize and brainstorm ideas with the core brand team
• Partner with the Senior Manager (Brand) in the development of innovative creative ideas and to ensure brand guardianship
• Accept any additional responsibilities assigned by the Senior Brand Manager and VP Marketing

Skills Required

• Microsoft Office
• Marketing