Job Description

Responsibilities:    

• Develop and build iShopChangi’s branding strategy both from a corporate and business lens to favorably position the business to the target audiences locally, regionally and globally. These include:

           (i)    Conducting research on industry news, trends and compelling angles and fleshing them into scalable campaign and communications                                        strategies and programmes

          (ii)    Conceptualising independent branding, media-related campaigns, award cultivation initiatives when necessary

• Play a business partner role to the rest of the marketing teams, particularly Promotion/Campaigns team on the development of integrated marketing communications, PR, and content strategies to maximise project ROI. You will be the lead in spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and out-of-home publicity channels focused on driving maximum reach, customer engagement and retention
• Spearhead strategy and content direction of iShopChangi’s editorial column, iShopCurates
• Foster a strong and synergistic collaborations with internal corporate communications stakeholders to maximise performance on iShopChangi’s brand initiatives as well as maximise enterprise value
• Maintain all brand budget planning and management 
• Other operational / managerial responsibilities will include:

           a)    Management reporting via email / powerpoint presentations
           b)    Manage multiple stakeholders per campaign including external vendor relationships and internal stakeholders for campaign approvals 
           c)    Write, develop and manage approvals for media-related materials and maintain relationships with key business, consumer and trade media and                      micro to macro influencers 
           d)    Build and maintain brand assets such as toolkits, press kits, and more 
           e)    Help build best practices and new processes to enhance team efficiency

• Separately, develop the roadmap of an integrated omni-marcom plan for the broader commercial business as a key member under the omni-marketing team

• Key Performance Indicators

           Brand health performance 
           Media, content partner and KOL coverage and performance 
           iShopCurates content performance 
           Social media channel performance 

Requirements:

• Minimally 6 years of working experience developing and evaluating brand strategies 
• A background in e-Commerce and/or Travel Retail will be advantageous 
• Displays strategic and analytical thinking and a proven track record of driving innovation and brand growth
• Has strong consumer media and influencer connections that can be immediately tapped on for campaign amplification
• Excellent written and verbal communication skills. Copywriting in both short and long formats is your forte 
• Experience in working with multiple internal and external stakeholders across multiple campaigns. You have strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally
• Disciplined organizational skills with strong attention to detail
• You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
• Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives

Skills Required

• Communication
• Team Player
• People Management