Job Description

Some of the tasks include:

• Liaising with internal departments, outstations and group companies, in order to update content on the website on behalf of company-wide stakeholders, ensuring accuracy and usefulness on Qatar Airways Cargo’s digital platforms including qrcargo.com & mobile app.
• Collaborate and provide support to the product development teams on projects by creating content for all online digital touchpoints including but not limited to the pre-loggin website, post-loggin booking, manage booking, profiles and all other transactional pages on the website.
• Collaborate with the Design team to develop innovative and creative campaigns and content ideas that are share-worthy and can be hosted on the website as well as promoted on a multitude of E-marketing channels including but not limited to Social Media Channels like Qatar Airways Cargo’s LinkedIn & Instagram.
• Create content for campaigns while personalizing the copy according to the channel and audience using the best practices and guidelines for each specific online channel which adhering to character limitations and ensuring the relevance of the content once used on visuals.
• Create content for personalized experiences on the qrcargo.com website where customers would see content that is relevant to their status.
• Create content for targeted experiences on the website to give customers a personalized experience.
• Create documentation on the guidelines and the Do’s and Don’ts for web content to support users at HO and at outstations with the use of our CMS (Adobe Experience Manager).
• Monitor front end and back end and report any bugs to the technical teams to be addressed based on severity.
• Responsible for a quality assurance of produced content which includes proof-reading and checking written as well as other forms of content for clarity and to ensure compliance with brand communication guidelines.
• Creates and reviews copywrite for content marketing and revenue-generating campaigns. Ensures content compliance with the brand communication guidelines and tone of voice. Creates and reviews all other copy for both internal & external content marketing as directed by the Head of the Department
• Perform other department duties related to his/her position as directed by the Head of the Department

Qualifications

About you

• Bachelor’s degree in Marketing, Communication, Arts, Business Administration or another related discipline
• A minimum of 4 years of similar experience.
• Experience as a copywriter or writer creating content for various media, blogs, online sales channels or advertising agency.
• Experienced in optimizing content to meet latest trends in SEO
• Proven track record (Portfolio) of producing high-quality.
• Demonstrate core understanding of the B2B E-commerce and digital environment and B2B customer touchpoints.
• Understanding of social media and creative considerations.
• Understanding of Supply Chain, Cargo & Logistics business model & environment.
• Ability to communicate and work towards delivering project deadlines.
• Professional qualifications in Advertising/Copywriting and Creative writing is a plus.
• Highly motivated with a strong professional command of English language.

Skills Required

• Cargo
• Logistics
• Supply Chain
• B2B Marketing