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Executive/Sr. Executive - Digital Marketing - IndiGo

Date Posted:Dec 31, 2021

Job Detail

  • Location:
    Gurgaon, Haryana, India
  • Company:
    IndiGo
  • Type:
    Full Time
  • Career Level:
    Executive
  • Experience:
    1 Year
  • Gender:
    No Preference
  • Degree:
    Graduate
  • Apply Before:
    Mar 03, 2022
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Job Description


Roles & Responsibilities:

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Achieve maximum ROI in paid search campaigns using analysis of data.
  • Execute tests, collect, and analyze data٫ identify trends and insights
  • Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
  • Track report and analyze PPC initiatives and campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Continually expand and optimize paid keyword discovery
  • Research and analyze competitor advertising links
  • Manage Social Media campaigns and strive to improve the results in terms of KPIs e.g., likes, shares, tweets, etc
  • Track٫ report and analyze website analytics.

Qualification: UG - Any Graduate

Skills Required

Job is expired

Company Overview

IndiGo
Gurgaon, Haryana, India
6 Current Jobs Openings

IndiGo is India’s largest passenger airline with a market share of 54.3% as of January, 2021. We primarily operate in India’s domestic air travel market as a low-cost carrier with focus on our three pillars – offering low fares... Read More

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