Job Description

Responsibilities:-

• Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty
• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning
• React fast to mid-campaign performance and optimize in between campaign activities
• Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
• Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events​,​ partnerships, etc.
• Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising
• Able to use consumer insights and human psychology to come up with and develop creative marketing tactics
• Proven ability to orchestrate large campaigns spanning numerous marketing channels
• Results and performance driven, preferring data to drive your everyday decisions
• Possess a hands-on mentality and an analytical and structured way of working
• Able to operate successfully in a lean, fast-paced organization to scale quickly
• Self-motivated with a focus to exceed set goals
• Comfortable adapting to new technologies

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

• Highly adaptable and creative - critical as the marketing field is constantly evolving
• You have a natural impatience for the status quo and insist on looking for improvements
• You hate the phrase “the devil is in the details” because you think that’s where the fun is
• You excel at, and love working in a fast-paced, always-changing environment

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position-specific.

Skills Required

• Marketing