Job Description

• To design, implement, and manage marketing strategies, tactical plans, and campaigns that serve achieve Air Arabia’s commercial objectives in terms of sales and market growth.
• He/she shall manage the day-to-day activities related to branding, advertising, events, and promotions across the entire network using different marketing concepts;
• Lead the market research efforts to uncover the viability of current and existing products/services and liaising with media and advertising agencies.

Key Result Responsibilities

• Creates, manages, coordinates, and executes all marketing strategies and implements tactical plans that meet and exceed company’s expectations.
• Develops innovative strategies using the “Creative and Studio” team in order to attract potential customers to the business.
• Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
• Develops unique value propositions, business partnerships, and call to action-oriented advertising and multi-channel marketing initiatives targeted towards key customer segments that increase brand awareness.
• Negotiates and secures best media buying across various markets. Manage external agencies for public relations, advertising, media buying, production etc.
• Plans, directs and implements multi-channel marketing initiatives across advertising, sponsorship, direct communications, social media, and web content. ensures public media material, layout and production are in compliance with standards.
• Performs post-promotion assessment studies and analysis to measure real impact on sales and net incremental revenue.
• Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
• Analyses market trends and recommend changes to marketing strategy based on research and analysis.
• Leads all areas of content generation and production across the department.
   

Qualifications (Academic, training, languages)

• Bachelor degree in Marketing, Media Relations, Communications or equivalent from a recognized university.
• Additional qualifications in PR, Events Management, and Web-design are considered an added value.
• Certificates in Project Management, Budgeting and Cost Control are considered an advantage.
• Proficient in social media tools and applications with exposure on sites used most for marketing purposes.
• Expert in developing editorial and publication content, press releases, as well as business reports.
• Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Fluent in English Language, Arabic Language is a essential.

Work Experience

• 5+ Years of extensive experience in Marketing and Public Relations scope of work in a similar role in any service industry (client/agency).
• Preferably in Airlines/Travel.
• Hands on developing marketing strategies and promotional campaigns to drive change in a fast-moving environment.
• Proven skills in media relations, press, events management, and creating/communicating branding concepts and themes that increase market-share.
• Possesses reasonable financial skills; must have worked on developing marketing budget forecasts based on business requirements.
• He/she must have good network and relationships with media contacts and advertising agencies.
• Knowledge in protocol/regulations related to marketing and communication.
• Cost-oriented, possesses effective persuasive, negotiation, problem solving and decision making skills.
• Capability of understanding market trends and customer needs and employing them to create effective marketing and advertising plans and campaigns.

Skills Required

• Management
• Marketing