Job Description

As Marketing Manager, Performance EMEA you will be responsible for partnering with the XO EMEA leadership to develop and optimize the relevant SEO/SEM/Social strategy to deliver on ambitious growth plans. This will also entail managing SEO and paid media campaigns in the region, ensuring all campaigns and funds are tracked accurately and optimized to meet lead generation and quality in support of the sales goals. You will be the point of contact for local agencies and manage timelines for deliverables of paid media campaigns, budget forecasting, reporting on key performance metrics, and surfacing issues while acting as the first line of defense for quality control. As well as evaluating emerging technologies for potential adoption across regions.

Your Responsibilities

• Develop the regional SEO plan, including locally native pages, and deliver to agreed timelines and targets. Optimize copy and landing pages for search engine optimization. Perform ongoing keyword research including discovery and expansion of keyword opportunities. Research and implement content recommendations for organic SEO success.
• Daily account management of paid acquisition accounts, ensure all campaigns are delivered and are being optimized. Manage, maintain and build audiences for targeting and retargeting. Management of planning, forecasting and reconciliation process.
• Manage agency relationships through effective communications, performance management, reporting/data analysis and regular partnership reviews.

Required Skills, Qualifications, and Experience

• 5+ years of experience in growth and customer acquisition.
• Extensive experience in PPC campaign management, analysis and reporting.
• Possess a highly analytical mindset, be able to identify key growth opportunities and make convincing arguments supported by data.
• Strong written and verbal communication skills.
• A solid understanding of digital marketing concepts such as SEO, conversion optimization, and lead nurturing.
• Strong knowledge of Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Marketing

Skills Required

• Analysis
• Marketing