Job Detail

Senior Analyst – Digital Marketing & Personalized Offers - United Airlines

Date Posted:Jul 20, 2022

Job Detail

  • Location:
    Gurgaon, Haryana, India
  • Company:
  • Type:
    Full Time
  • Career Level:
    Mid-Senior level
  • Experience:
    4 Year
  • Gender:
    No Preference
  • Degree:
    Graduate
  • Apply Before:
    Mar 02, 2023

Job Description

United's Digital Technology team designs, develops, and maintains massively scaling technology solutions brought to life with innovative architectures, data analytics, and digital solutions.

Our Values: At United Airlines, we believe that inclusion propels innovation and is the foundation of all that we do. Our Shared Purpose: "Connecting people. Uniting the world." drives us to be the best airline for our employees, customers, and everyone we serve, and we can only do that with a truly diverse and inclusive workforce. Our team spans the globe and is made up of diverse individuals all working together with cutting-edge technology to build the best airline in the history of aviation. 

With multiple employee-run "Business Resource Group" communities and world-class benefits like health insurance, parental leave, and space available travel, United is truly a one-of-a-kind place to work that will make you feel welcome and accepted. Come join our team and help us make a positive impact on the world.

Job overview and responsibilities

 

United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights.

  • Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
  • Conduct exploratory analysis, identify opportunities and proactively suggest initiatives to meet marketing objectives
  • Assist in campaign planning, targeting and audience identification
  • Measure campaign results and performance using data analysis
  • Create content for and deliver presentations to United leadership and external stakeholders
  • Own workstreams to deliver results, while leading other team members
  • Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
  • Create, modify and automate reports and dashboards – take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools

This position is offered on local terms and conditions.  Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

Required 

  • Bachelor's degree or 4 years of relevant work experience
  • 4+ years of experience in Analytics and working with analytical tools
  • Proven comfort and an intellectual curiosity for working with very large data sets
  • Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
  • Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
  • Familiarity with one or more reporting tools – Spotfire/Tableau
  • Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
  • Ability to communicate analysis in a clear and precise manner
  • High sense of ownership of work and ability to lead a team
  • Ability to work under time constraints
  • Must be legally authorized to work in India for any employer without sponsorship
  • Must be fluent in English and Hindi (written and spoken)
  • Successful completion of interview required to meet job qualification
  • Reliable, punctual attendance is an essential function of the position

Preferred

  • Master's degree
  • SQL/ Python/R
  • Visualization tools – Tableau/Spotfire
  • Understanding of digital acquisition channels
  • Strong knowledge of either Python or R

Skills Required

Job is expired

Company Overview

Chicago, Illinois, United States of America

A career is a journey - take yours farther For over 90 years, we've been connecting people and uniting the world. We have seven US hub locations, including hubs in the four largest cities in the United States and over 90,000 employees residing in eve... Read More

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